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Branding hierarchy

Corporate Brand

Flagship Products

Modules

Treat only in text

Transaction

Query

Direct

Runner

Product Information Management

Digital Asset Management

Master Data Management

Add-ons

Winshuttle logo

Colors and usage

Logo variations may be used as full color on a white background, black on a white background or white on a black or brand color background.

The logo should never be used over a texture, only carefully placed on a photo and always used in the highest contrast.

It must never be tilted, flipped, reversed, or locked up with other elements not previously approved by marketing.

Clearspace

Always leave as much space as possible around the logo to ensure it’s protected from other objects.

Logo clearspace must be at least the height and width of the leading W.

Product logos

Colors and usage

Product logos may be used as full color on a white background, black on a white background, or white on a dark background.

All logos must be Winshuttle Blue when displayed in full color.



Clearspace

Product logo clearspace must be at least 2/3 the height or width of the product icon.

SAP & Microsoft Partner logos

Usage

Partner logos should always be used in accordance with the SAP and Microsoft branding guidelines that are included in the partner logo pack.

Winshuttle PowerPoint Template

Usage

The corporate PowerPoint template should be used to portray the Winshuttle brand in a polished, professional, and consistant way. All colors, imagery, and icons must adhere to Winshuttle visual guidelines.

More Winshuttle Brand resources