Our writing style

Voice

The Winshuttle brand voice for our global website is conversational, informative and straightforward. We explain our solutions in a way that’s easy for different audiences to understand what we’re all about. Content on the homepage and around the global navigation is high level, while content that’s deeper on the site is longer form, technical, and more robust.

High-level content

Used on parent pages with a broad focus.

Winshuttle Studio lets you easily upload and download data to and from SAP and Excel, right from your desktop.

Deep-level content

Used on pages with a specific, narrow focus.

Data Governance allows you to create role-based and traceable customer data governance processes that route delivery change requests to different stakeholders for input, review and approval.

Tone

How we talk is as important as what we talk about. When you’re thinking about tone, consider the user persona you’re writing for and their state of mind. If you’re writing about the pain customers experience with the journal entry process, use a sympathetic instead of condescending tone.

Do

Growing workloads and manual processes make it challenging for Finance and Accounting teams to get everything posted correctly, on time.

Don’t

Organizations still using archaic manual entry processes are probably going to be left behind sooner rather than later.

Style tips

Use a conversational, friendly tone.
Example: Simple solutions for those not-so-simple tasks.
Be descriptive, thoughtful, and clear.
Get to the point quickly.
Show confidence but don’t over-promise.
Write in 2nd person, ie. “you” language.
Example: How will you save with Winshuttle? It’s time to find out.
Use active tense, not passive.
Active: Find your new data solution.
Passive: A new data solution is what they found.
Write for a global audience – avoid local slang, acronyms & idioms.
Examples: Rule of thumb, cut to the chase, hit or miss.
Avoid marketing jargon.
Example: Big data is awesome and revolutionary.
When in doubt, follow the AP style guide.

Messaging

Our brand messaging helps us share the true value of Winshuttle with our customers, prospects, members of the press, and broader SAP community. Here are three statements you can use to describe Winshuttle at an event, in the media, or at your cousin’s dinner party:

50 Words:

Winshuttle software empowers business teams to make an impact through solutions that make it quick and easy to exchange data with SAP using Excel, streamline SAP business processes using forms and workflows, and improve data quality using data stewardship capabilities. Learn more about Winshuttle’s SAP data management solutions at https://www.winshuttle.com

100 Words:

Its business led, IT-enabled solutions enable users to automate processes and solve problems without compromising security or governance. Business teams can author solutions across lines of business and the SAP landscape, speeding product launches and financial accounting processes, streamlining customer and vendor onboarding, improving plant maintenance efficiency, and tackling data migration projects.

Learn more about Winshuttle’s SAP data management solutions by visiting https://www.winshuttle.com

200 Words:

Winshuttle offers two flexible data management platforms. Winshuttle Studio enables business teams to author Excel-based solutions that eliminate manual data entry in SAP and accelerate master and transactional data tasks. Winshuttle Foundation is an enterprise workflow solution with deep SAP integration capabilities built in, enabling business teams to streamline SAP processes and extract more value from your ERP system.

Both platforms are certified for use with SAP ECC and SAP S/4HANA and enable business teams to enhance and protect one of your most valuable strategic assets—your data.

Learn more about Winshuttle’s SAP data management solutions by visiting https://www.winshuttle.com