Our writing style
The Winshuttle brand voice for our global website is conversational, informative and straightforward. We explain our solutions in a way that’s easy for different audiences to understand what we’re all about. Content on the homepage and around the global navigation is high level, while content that’s deeper on the site is longer form, technical, and more robust.
Used on parent pages with a broad focus.
Winshuttle Studio lets you easily upload and download data to and from SAP and Excel, right from your desktop.
Used on pages with a specific, narrow focus.
Data Governance allows you to create role-based and traceable customer data governance processes that route delivery change requests to different stakeholders for input, review and approval.
Growing workloads and manual processes make it challenging for Finance and Accounting teams to get everything posted correctly, on time.
Organizations still using archaic manual entry processes are probably going to be left behind sooner rather than later.
- Use a conversational, friendly tone.
Example: Simple solutions for those not-so-simple tasks.
- Be descriptive, thoughtful, and clear.
- Get to the point quickly.
- Show confidence but don’t over-promise.
- Write in 2nd person, ie. “you” language.
Example: How will you save with Winshuttle? It’s time to find out.
- Use active tense, not passive.
Active: Find your new data solution.
Passive: A new data solution is what they found.
- Write for a global audience – avoid local slang, acronyms & idioms.
Examples: Rule of thumb, cut to the chase, hit or miss.
- Avoid marketing jargon.
Example: Big data is awesome and revolutionary.
- When in doubt, follow the AP style guide.
Our brand messaging helps us share the true value of Winshuttle with our customers, prospects, members of the press, and broader SAP community. Here’s how you can describe Winshuttle at an event, in the media, or at your cousin’s dinner party: